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Introduction

In the wave of digital marketing, the cost of acquiring users is getting higher and higher, and the traditional advertising model is facing the dilemma of diminishing efficiency. In this context, sharing fission marketing, as a low-cost and high-efficiency user growth strategy, is becoming the first choice for more and more enterprises. From the e-commerce giant’s “cutting a knife”, to the invitation code hype of AI product Manus, to the help of Fliggy blind box friends, these seemingly different marketing activities all contain the same underlying logic-to realize the self-replication and diffusion of the user relationship chain by stimulating the sharing behavior of users.

Share fission marketing is essentially a growth hacking strategy based on social connections. It does not rely on traditional advertising, but through the design of ingenious incentive mechanism, so that existing users take the initiative to become brand communicators, so as to achieve exponential user growth. The core of this marketing approach is that “users recommend users”, through the power of social networks, so that brand information in the user’s circle of friends in the natural spread, the formation of viral diffusion effect.

However, not all share fission marketing can be successful. Successful fission marketing requires a deep understanding of human weaknesses, a well-designed user experience, and a strong product base. This article will analyze three representative cases-Pinduoduo’s social e-commerce fission, Manus’s invitation code marketing, and Fliggy’s blind box sharing experience, to reveal the successful password of sharing fission marketing and provide valuable reference for the marketing practice of enterprises.

Chapter 1: Manus — the miracle of invitation code marketing in AI era

1.1 The Birth of Manus

In March 2025, an AI product called Manus suddenly exploded on the Chinese Internet, and its heat even surpassed many well-known technology product launches. This product, known as “the world’s first Universal AI Agent”, has become a hot topic of discussion on the whole network in just a few days through a set of well-designed invitation code marketing strategy. The success of Manus is not only the victory of the product itself, but also a perfect demonstration of modern marketing strategy.

The explosion fire phenomenon of Manus has distinct characteristics of the times. In the context of the rapid development of AI technology, users’ attention to new technology products is unprecedentedly high. At the same time, with the success of AI products such as ChatGPT and DeepSeek, the market is full of expectations for the “next AI explosion. Manus is in this era background, through clever marketing strategy, successfully captured the attention of users.

Unlike traditional product launches, Manus has adopted a “hunger marketing” strategy from the beginning. Instead of choosing large-scale advertising or media conferences, it creates a sense of scarcity and mystery by issuing invitation codes in limited quantities. The effect of this strategy is amazing-the invitation code has been fired to tens of thousands of yuan or even higher on the second-hand platform, the whole network is looking for the invitation code, and the official website of Manus even goes down due to excessive traffic.

1.2 The core strategy of Manus invitation code marketing

the invitation code marketing of Manus can be summarized as the triple strategy combination of “invitation code + hunger marketing + related products”. Each link has been carefully designed to form a complete marketing closed loop.

Invitation Code Scarcity Design is at the heart of the entire strategy. Manus officials claim that due to the limited capacity of the server, only a small number of invitation codes can be issued for internal testing. This explanation seems reasonable, in fact, is a clever hunger marketing strategy. By artificially creating scarcity, Manus successfully stimulates the user’s desire to acquire.

The scarcity of invitation codes is not only reflected in the quantity, but also in the way of acquisition. Users cannot purchase invitation codes directly, they can only be obtained by filling out an application form or obtaining invitations from existing users. This design increases the difficulty of acquisition and further enhances the value of the invitation code.

The Psychological Application of Hunger Marketing it is perfectly reflected in the case of Manus. The core of hunger marketing is to take advantage of people’s loss aversion and herd psychology. When users see that invitation codes are so scarce and others are competing, they will have the psychological pressure of “Can’t Miss.

Manus also makes clever use of the principle of “social identity. Through the recommend of KOL and tech bloggers, Manus has established a “high-end product” image. When users see that opinion leaders are using and recommend Manus, they will think that this is indeed a product worth having.

Associated Star Product Strategy is another highlight of Manus marketing. Manus cleverly associates itself with star AI products such as DeepSeek, and uses the popularity of these products to increase its popularity. The effect of this strategy is significant, and many users regard Manus as the “next DeepSeek”, greatly increasing the expected value of the product.

1.3 Innovative Design of Fission Mechanism

after the success of the initial invitation code marketing, Manus further introduced the fission mechanism of “bringing the old with the new”, upgrading the marketing strategy from simple hunger marketing to social fission marketing.

Two-way incentive mechanism it is the core innovation of Manus fission design. Each old user can invite up to two new users, and both the old user who initiates the invitation and the new user who is invited can get a reward of 500 points. This two-way incentive design cleverly balances the interests of the inviter and the invitee and improves the success rate of fission.

Exponential Growth Design the growth of Manus users has theoretically unlimited possibilities. One user can invite two users, two users can invite four users, and so on, forming an exponential growth pattern of 1 → 2 → 4 → 8. While actual growth will be limited by various factors, this design offers the potential for rapid user growth.

Integral incentive system it provides motivation for the continuous participation of users. Newly registered users initially have 1500 points (including 1000 points given by the system and 500 points awarded by invitation), which can be used for various functions of the product. The point system is not only an incentive mechanism, but also a user retention strategy.

1.4 Multidimensional analysis of Marketing Effectiveness

manus’s invitation code marketing has achieved remarkable results, which can be analyzed from multiple dimensions.

Topic heat aspect , Manus has successfully become a hot topic of discussion throughout the network. From technology media to social platforms, from professional forums to circle of friends, discussions about Manus can be seen everywhere. The value of this hot topic is huge, equivalent to tens of millions of dollars worth of free advertising.

User acquisition aspects although Manus has not released specific user data, it can be seen from various signs that its user growth rate is amazing. The many outages of the official website, the crazy hype of the invitation code, and the large number of discussions on social media all illustrate the strong demand of users for Manus.

Brand value promotion through this marketing campaign, Manus successfully established the brand image of “high-end AI products. Even those users who have not obtained the invitation code have a strong sense of curiosity and expectation for Manus.

Cost-benefit aspects the marketing cost of Manus is extremely low. According to the official statement, they did not put any marketing budget, and all dissemination was carried out spontaneously by users. This low-cost and high-effect marketing method provides valuable reference for other enterprises.

1.5 Controversies and Challenges

although Manus’s invitation code marketing has achieved great success, it has also caused many disputes and doubts.

Doubts about over-marketing it is the main point of dispute. Many users and media believe that Manus’s invitation code mechanism is more like a marketing hype than a real technical limitation. Invitation code in the second-hand platform on the sky-high price speculation, but also exacerbated this question.

Doubts of Technical Strength it also followed. Some tech experts point out that Manus may not be as technologically innovative as its marketing momentum, and its core functionality may be achievable at a lower cost through other open source tools.

User Experience Issues gradually exposed. Since most users cannot obtain the invitation code, they cannot really experience the product. This “visible and intangible” situation has caused user dissatisfaction.

The Sustainability Challenge is the long-term problem facing Manus. Although invitation code marketing can create huge heat in the short term, how to maintain the attention and participation of users after the Heat has subsided is a huge challenge.

1.6 The Deep Revelation of the Manus Case

the success of Manus has provided many valuable revelations for modern marketing, which go beyond specific strategy skills and touch on the essence of marketing.

The Importance of the Attention EconomyIt is fully reflected in the Manus case. In the era of information overload, getting the user’s attention is more important than getting the user himself. Manus successfully captured the user’s attention by creating a sense of scarcity and controversy, which laid the foundation for subsequent user conversions.

The Law of Communication in the Age of Social Media it is perfectly interpreted in the marketing of Manus. In the age of social media, the speed and breadth of information dissemination has reached unprecedented levels. A well-designed marketing campaign can go viral in a short period of time and have a huge impact.

The Matching of Product Positioning and Marketing Strategy it is one of the key factors in the success of Manus. As an AI product for overseas markets, Manus has chosen a marketing strategy that matches its positioning. The invitation code mechanism not only creates a sense of scarcity, but also meets the expectations of overseas users for high-end products.

The Double-Edged Sword Effect of Dispute Marketing in the case of Manus. Moderate disputes can increase the topic and improve the communication effect, but excessive disputes may also damage the brand image and affect the long-term development. How to grasp this degree is a problem that every marketer needs to think about.

The case of Manus tells us that in the era of AI, marketing strategies need to be integrated with technological development and user needs. Successful marketing requires not only innovative strategy design, but also a deep understanding of the background of the times and a precise grasp of the user’s psychology. Only in this way can we stand out in the fierce market competition.

Chapter 2: Pinduoduo-the king of e-commerce fission

2.1 Pinduoduo’s Rising Road

Pinduoduo’s success can be called a miracle in the history of Chinese e-commerce. From its establishment in 2015 to its listing in 2018, it took only three years to become China’s third largest e-commerce platform. Behind this explosive growth, sharing fission marketing is indispensable. Pinduoduo has almost achieved the ultimate in sharing fission, creating a complete social e-commerce ecosystem.

Unlike traditional e-commerce platforms, Pinduoduo has embedded social genes deeply into product design from the beginning. It does not simply add social functions to the e-commerce platform, but redefines the interaction mode of e-commerce. In the world of Pinduoduo, shopping is no longer a personal activity, but a social activity. Users need to share, invite, group, etc. to enjoy the best price. This design cleverly combines business goals with users’ social needs.

Pinduoduo’s success lies not only in its innovative business model, but also in its deep understanding of its target user groups. Pinduoduo is mainly aimed at third-and fourth-tier cities and rural markets. These users are price-sensitive and have strong social needs. Pinduoduo’s fission marketing strategy perfectly fits the characteristics of this user group. Through the dual attraction of low price and social interaction, these users have been successfully transformed into loyal users of the platform.

2.2 The Core Fission mechanism of Pinduoduo

the fission marketing system of Pinduoduo can be summarized as the three core mechanisms of “Pinduoduo + bargaining + assistance”, each of which has its own unique design logic and application scenarios.

Group mechanism it is the core function of Pinduoduo and the origin of its name. Users can initiate a group and invite friends to buy the same product together. When the specified number of people is reached, all participants can enjoy the group purchase price. The ingenuity of this mechanism is that it translates individual purchasing needs into group behavior and lowers commodity prices through social relationships.

The design of the group mechanism fully considers the psychological needs of users. First, the group purchase price is usually much cheaper than buying separately, which satisfies the user’s price sensitivity. Second, the need for a certain time limit, which creates a sense of urgency. Finally, the success of the group requires the participation of friends, which increases the fun of social interaction.

Bargaining mechanism it’s another hallmark feature of Pinduoduo. After the user selects the goods he or she wants, he or she can initiate a price-cutting activity and invite friends to help him or her. With the help of each friend, the price of the goods can be reduced by a certain amount. When the price is cut to a specified amount, the user can buy the goods at a very low price.

The psychological design of the bargaining mechanism is more subtle. It takes advantage of the psychological effect of “almost successful”, so that users always feel that they are only one step away from the goal. At the same time, every time a friend’s help brings immediate positive feedback, this intermittent reinforcement design makes users have a strong addiction.

Booster mechanism it is more widely used in various marketing activities. Whether it is new user registration, check-in and clock-in, or various festival activities, all need the help of friends to get the final reward. This design allows every marketing campaign to have the ability to spread fission.

2.3 The key elements of the success of the multi-split.

The success of Pinduoduo fission marketing is not accidental, but the result of multiple key elements.

Supply Chain Advantages it is the basis for the success of Pinduoduo Fission. Pinduoduo mainly purchases low-end, opaque supply chain goods. The cost of these goods is extremely low, providing room for substantial price concessions. At the same time, although the quality of these products is not high, the price is cheap enough to meet the consumption ability and psychological expectations of the target user group.

User Group MatchingIs another key factor. Pinduoduo’s target users are mainly third-and fourth-tier urban and rural users. These users are price-sensitive and have strong social needs and sufficient time. They are willing to take the time to invite friends and don’t mind sharing shopping information in their circle of friends. This user profile is highly compatible with the requirements of fission marketing.

WeChat Ecological Support it provides a strong technical basis for the fission of Pinduoduo. WeChat has more than 1 billion users, providing a huge user pool for Pinduoduo. At the same time, WeChat’s sharing function makes information dissemination extremely convenient, and users only need a few simple clicks to complete sharing and invitation.

Ability of continuous innovation let Pinduoduo be able to continuously introduce new fission play methods. From the initial group to the later bargaining, assistance, sign-in, planting trees, etc., Pinduoduo will launch new marketing activities almost every month to maintain the freshness and participation of users.

2.4 Limitations of the Spelling Model

although Pinduoduo’s fission marketing has achieved great success, this model also has obvious limitations and is difficult to be simply copied by other companies.

Supply Chain Threshold is the biggest limiting factor. Pinduoduo’s success relies heavily on its unique supply chain advantages, which can provide extremely low-priced goods. For most companies, it is difficult to find such a low-cost supply chain that cannot provide attractive enough price concessions.

User Group restrictions it is also an important factor. Pinduoduo’s fission model is mainly suitable for price-sensitive, time-rich user groups. For high-end users or users whose time is at a premium, this way of shopping, which requires a lot of social interaction, may not be attractive.

Platform ecological dependenceThis makes this model a strong platform attribute. Pinduoduo’s success largely depends on the support of WeChat ecology. If this support is lost, its fission effect will be greatly reduced.

Long-term sustainability it also faces challenges. As users become more familiar with fission marketing and regulatory policies tighten, the effectiveness of this marketing approach may diminish.

2.5 The Deep Influence of Pinduoduo Fission

pinduoduo’s success is not just a business case, it has also profoundly affected the entire Chinese e-commerce ecology and marketing philosophy.

First of all, Pinduoduo proves the great potential of social e-commerce, which promotes the development of the whole industry in the direction of socialization. Traditional e-commerce platforms such as Taobao and Jingdong have also begun to strengthen social functions and launch various fission marketing activities.

Secondly, the success of Pinduoduo has made more companies realize the value of sinking the market. Third-and fourth-tier cities and rural markets are no longer regarded as marginal markets, but have become important battlefields for major companies.

Finally, Pinduoduo’s fission marketing model provides valuable experience for other industries. From education to finance, from entertainment to tool applications, various industries are beginning to try similar fission marketing strategies.

The case of Pinduoduo tells us that successful fission marketing requires not only ingenious mechanism design, but also a deep understanding of user groups, strong supply chain support and a suitable platform ecology. Only when these elements are perfectly combined can fission marketing exert its maximum power.

Chapter 3: Fliggy-Blind Box Sharing of Tourism Marketing Innovation

3.1 background of Blind Box Marketing in Fliggy

On the eve of the May Day holiday in 2021, major online travel platforms are preparing for the upcoming travel peak. At this critical moment, Fliggy launched an innovative marketing campaign-ticket blind box, which successfully stands out in the highly competitive online travel market through the sharing mechanism assisted by friends. This event not only became a hot topic at the time, but also provided new ideas for marketing innovation in the tourism industry.

The success of Fliggy blind box marketing has its profound background. 2021 coincides with a critical period of post-epidemic tourism recovery, with users’ travel demand beginning to be released after a long period of suppression, but at the same time price sensitivity has reached new heights. In this context, how to attract users at low prices and expand their influence through innovative marketing methods has become a common challenge faced by major tourism platforms.

Fliggy blind box marketing cleverly combined the popular blind box culture and social sharing mechanism at that time. The blind box culture is very popular among young people and represents the unknown, the surprise and the joy of collecting. The introduction of this cultural element into tourism products not only increases the interest of the products, but also caters to the consumer psychology of young users.

3.2 Mechanism Design of Fliggy Blind Box

fliggy ticket blind box marketing can be said to be a successful practice of social fission marketing in the tourism industry, and its mechanism design reflects a deep understanding of user psychology and social behavior.

Friend Booster Mechanism it is the core of the whole activity. Users who want to qualify for the purchase of blind boxes must invite a certain number of friends to help. Specifically, the single blind box needs 3 friends to help, and the double blind box needs 6 friends to help. This design cleverly transforms personal purchase behavior into social activities, and each purchase will bring multiple social communication.

The design of the power mechanism fully considers the characteristics of social communication. First of all, the threshold for assistance is very low, and friends only need a simple click to complete the assistance, reducing the resistance to participation. Secondly, the process of assistance is visual, and users can see the progress of assistance in real time. This instant feedback enhances the user’s sense of participation. Finally, The Help has a time limit, usually within 24 hours, which creates a sense of urgency and encourages users to share as soon as possible.

User Action Path Design reflects the Fliggy’s careful consideration of the user experience. The whole process includes: initiating sharing → WeChat dissemination → friend assistance → return verification → Qualification → purchase blind box. The ingenuity of this path design is that it guides users from Fliggy App to WeChat, and then from WeChat back to Fliggy App, forming a complete closed loop.

This path design not only realizes the spread in the WeChat ecosystem, but also ensures that users eventually return to the Fliggy platform to complete the transformation. At the same time, through WeChat sharing, Fliggy have successfully utilized WeChat’s huge user base and strong social network.

Multi-level reward mechanism it is another highlight of Fliggy blind box design. In addition to the main ticket incentives, Fliggy have designed a variety of compensation mechanisms. If the user is not satisfied with the drawn ticket, he can choose to give up and then get other forms of rewards, such as travel gift bags, Machine tickets, etc. This design ensures that the user can get a certain value anyway, reducing the risk of participation.

3.3 The Clever Use of the Principles of Psychology

the success of Fliggy blind box marketing is largely due to its clever use of psychological principles, the application of these principles throughout the design of marketing activities.

Stimulate the psychology of CuriosityIs the core charm of blind box marketing. Human beings are born with curiosity about the unknown, and this curiosity drives people to explore and try. Fliggy’s ticket blind box is the use of this psychological, through the “do not know where to go” design, to stimulate the user’s desire to explore. This kind of unknown not only increases the interest of the product, but also makes the purchase itself an entertainment experience.

The use of loss aversion. In the event design has also been fully reflected. By setting time limits and quantity limits, Fliggy create a sense of scarcity, so that users have “miss is loss” psychological pressure. At the same time, when users have invested time and energy to invite friends to help, they will be more reluctant to give up because of loss aversion, thus improving the final conversion rate.

Satisfaction of social identity needs it is an important psychological basis for social fission marketing. People often share information on social media in order to gain the attention and approval of others. Fliggy blind box activities provide users with a good reason to share-not only to show their “good luck”, but also to ask friends for help, this kind of sharing behavior meets the social needs of users.

Application of the Reciprocity Principle it is particularly evident in the friend power mechanism. When a user asks a friend for help, the friend offers help out of reciprocity. And when a friend needs help, the user also feels obligated to reciprocate. The establishment of this reciprocal relationship not only promotes the success of a single campaign, but also lays the foundation for subsequent marketing activities.

3.4 Comprehensive evaluation of Marketing Effectiveness

the effect of Fliggy blind box marketing can be evaluated from multiple dimensions. These effects are not only reflected in direct business indicators, but also in the establishment of brand influence and user relationships.

Aspects of communication effectFliggy blind box campaign successfully achieved viral transmission. During the activity, the circle of friends was swept by various assistance requests, and the brand exposure of the Fliggy reached an unprecedented height. The value of this communication effect is huge, equivalent to a large number of free advertisements.

Aspects of user engagement the event attracted the participation of a large number of users. Although the Fliggy did not release specific participation data, but from the popularity of social media can be seen, the number of participating users is considerable. More importantly, this kind of participation is not passive, but active sharing and dissemination by users, which greatly improves the marketing effect.

User acquisition aspects through the friend-assisted mechanism, Fliggy successfully acquired a large number of new users. Each participating user needs to invite multiple friends, and some of these friends will be converted into Fliggy new users. The cost of this customer acquisition method is much lower than traditional advertising.

Brand image promotion the blind box activity has created an innovative and interesting brand image for Fliggy. In the highly competitive online travel market, this differentiated brand image is a very valuable asset.

3.5 Challenges and Reflections

although Fliggy blind box marketing has achieved remarkable success, this marketing method also faces some challenges and controversies, which are worthy of in-depth consideration.

Balance of user experience is an important challenge. Although the friend assistance mechanism can achieve effective dissemination, frequent assistance requests may also cause user resentment. How to find a balance between communication effect and user experience is a problem that marketers need to consider carefully.

Risks of randomnessIs an inherent problem in blind box marketing. Since the destination is random, users may draw places they do not want to go, which will affect user satisfaction. Although compensation mechanisms are Fliggy designed, this randomness is still a potential risk factor.

The Problem of Marketing Fatigue with the increase of similar activities gradually appeared. When users become familiar with this marketing approach, its freshness and attractiveness will gradually decline. How to avoid user fatigue while maintaining marketing effectiveness is a long-term challenge.

Regulatory Risk Considerations nor can it be ignored. With the strengthening of social fission marketing supervision, this marketing method may face policy risks. Companies need to find a balance between innovative marketing and compliance.

3.6 Industry Implications of Fliggy Cases

the success of Fliggy blind box Marketing provides valuable enlightenment for the whole tourism industry and even other industries, which has important guiding significance for the formulation of marketing strategy.

The value of cross-border integration the flying pig case is fully reflected. By introducing the blind box culture into tourism products, Fliggy succeeded in creating an entirely new product category. This cross-border integration not only increases the interest of the product, but also expands the target user group.

The Power of Social Communication in the era of mobile Internet has been unprecedented amplification. Fliggy through clever mechanism design, every purchase is transformed into multiple social communication, and the marketing effect is amplified exponentially.

The Importance of User Engagement is becoming more and more important in modern marketing. The Fliggy blind box activity is not a simple advertisement push, but an interactive experience that allows users to actively participate. This sense of engagement not only improves marketing effectiveness, but also enhances the emotional connection between users and brands.

Timeliness of Innovative Marketing remind us that marketing innovation needs to seize the moment. The success of Fliggy blind box marketing is largely due to its launch of the right product at the right time. If the timing is wrong, even the best ideas may not achieve the desired results.

Fliggy cases tell us that successful marketing innovation requires a deep understanding of user needs, clever use of psychological principles, careful design of user experience, and the courage to try new marketing methods. In the rapidly changing market environment, only by continuous innovation can we maintain our advantage in the competition.

Chapter 4: Comparative analysis and in-depth insight of the three major cases.

4.1 Analysis of the similarities and differences of Marketing Strategies

through the in-depth analysis of the three cases of Pinduoduo, Manus and flying pig, we can find that although they belong to different industries and face different user groups, they have amazing similarities in the core strategies of sharing fission marketing, and at the same time, they also reflect their unique innovation points.

Common underlying logic it is reflected in the deep insight and utilization of human weakness. All three cases cleverly use the principle of scarcity, social identity needs, loss aversion psychology and other psychological principles. Pinduoduo has successfully stimulated users’ desire to participate and motivation to share through the bargaining mechanism of “almost successful”, Manus through the scarcity of invitation codes Fliggy the boosting mechanism of time limit.

The Design of Social Communication Mechanism this is another common feature of the three cases. They all translate personal behavior into social activities and spread information through friendships. The difference is that Pinduoduo pays more attention to the actual business transformation, Manus pays more attention to the manufacture of topic heat, and Fliggy finds a balance between the two.

Innovation of incentive mechanismReflects the characteristics of their respective industries. The incentive to fight more is mainly price concessions, which is in line with the price sensitivity of e-commerce users. The incentive for Manus is to gain access to scarce products, which satisfies the early demand of technology users. The Fliggy incentive is the unknown travel experience, which caters to the exploration psychology of travel users.

4.2 Differentiation strategies for target user groups

the three cases show obvious differentiation characteristics in the selection and strategy design of the target user group, which reflects the particularity of different industries and products.

Pinduoduo’s Sinking Market Strategy it reflects the precise positioning of specific user groups. Pinduoduo is mainly aimed at third-and fourth-tier urban and rural users, who are price-sensitive, time-rich, and have strong social needs. Pinduoduo’s fission mechanism perfectly fits the characteristics of this user group, and successfully transforms these users into loyal users through the dual attraction of low price and social interaction.

Manus’s high-end user strategy they took a completely different route. Manus is primarily aimed at tech enthusiasts and early adopters who are sensitive to new technologies, willing to pay for innovative products, and have a strong impact. Manus has successfully attracted the attention of this user group by creating a sense of scarcity and mystery.

Fliggy Young User Strategy reflects the importance of emerging consumer groups. Fliggy blind box marketing is mainly aimed at young users, these users like new things, are willing to try innovative experiences, and have a strong willingness to share socially. Fliggy succeeded in engaging this user group by combining blind box culture and social sharing.

4.3 Dependence and Innovation of Platform Ecology

All three cases are highly dependent on a specific platform ecosystem, but they have their own characteristics in using platform resources and innovating marketing methods.

The Importance of WeChat Ecology it is fully reflected in all three cases. Pinduoduo has realized large-scale user communication through WeChat group and circle of friends, Manus has created topic heat through WeChat’s sharing function, and Fliggy has realized friend assistance through WeChat’s social relationship network. It can be said that without the support of WeChat ecology, these three cases are difficult to achieve such a successful effect.

Clever use of platform rules reflects the professional level of marketing personnel. All three cases are innovated within the framework of WeChat’s rules, which not only makes full use of the platform’s communication capabilities, but also avoids the risk of violations. This balance requires a deep understanding and precise grasp of the platform rules.

Strategies for cross-platform integration this is also reflected in three cases. They do not rely solely on WeChat platform, but use WeChat as a communication channel to guide users back to their own platform to complete the transformation. This cross-platform integration strategy not only expands the scope of communication, but also ensures the realization of commercial value.

4.4 In-depth comparison of Cost-effectiveness

from a cost-benefit perspective, all three cases have achieved low-cost, high-impact marketing objectives, but their cost structures and benefits are different.

The cost advantage of Pinduoduo it mainly comes from its unique supply chain model. By purchasing low-cost goods, Pinduoduo can provide substantial price concessions while maintaining reasonable profit margins. This cost advantage is an important basis for the success of Pinduoduo fission marketing.

Zero Cost Marketing by ManusIt is a classic case in the history of marketing. According to the official statement, Manus does not put any marketing budget, and all dissemination is carried out spontaneously by users. The realization of this zero-cost marketing requires extremely sophisticated strategy design and perfect execution.

Fliggy input-output ratio it reflects the caution and pragmatism of traditional enterprises in marketing innovation. Although Fliggy blind box marketing requires a certain cost input (mainly air ticket subsidies), its input-output ratio is still very good compared to traditional advertising.

4.5 Sustainability and Replication Analysis

the three cases exhibit different characteristics in terms of sustainability and replicability, which reflect the long-term value of different marketing strategies.

Sustainability of the Pinduoduo Model relatively strong, but less replicable. Pinduoduo has maintained the freshness and participation of users by continuously introducing new fission play methods. However, the success of this model is highly dependent on specific supply chain advantages and user group characteristics, and it is difficult for other companies to simply replicate it.

The sustainability of the Manus model there are big challenges, but the replication is relatively high. Although invitation code marketing can create huge heat in the short term, how to keep users concerned after the heat fades is a difficult problem. However, the core idea of this marketing strategy can be used for reference and application by other enterprises.

Sustainability and replication of Fliggy models all are in the middle level. As an innovative marketing method, blind box marketing has a certain degree of sustainability, but with the improvement of user familiarity, its effect may gradually decrease. This model has good replication and has been used for reference by other tourism platforms and enterprises in different industries.

4.6 Industry Applicability and Limitations

Through the analysis of three cases, we can summarize the applicability and limitations of sharing fission marketing in different industries.

Natural Advantages of the E-Commerce Industry it is fully reflected in the case of Pinduoduo. E-commerce platform has the advantages of rich commodity resources, flexible price strategy and perfect trading system, which provide a good foundation for fission marketing. At the same time, e-commerce users are price sensitive and easily attracted by preferential activities.

Innovation Space in Technology Industry outstanding in the case of Manus. Science and technology products usually have strong topic and communication value, and users’ curiosity about new technologies provides a natural driving force for fission marketing. However, the user base of the technology industry is relatively small, and the scope of communication may be limited.

Application potential in the service industry it was verified in the flying pig case. The service industry can engage users through innovative experience design, but the standardization of services is low, which may affect the consistency of user experience.

Transformation opportunities in traditional industries also worthy of attention. Although traditional industries may not be as digital as Internet companies, they can achieve user growth and brand promotion through fission marketing through cooperation with Internet platforms.

Conclusion: Future trends and practical guidelines for sharing fission marketing

5.1 share the core success factors of fission marketing

through the in-depth analysis of the three classic cases of Pinduoduo, Manus and flying pig, we can summarize the core elements of the success of sharing fission marketing. These elements are not only the key to the success of these three cases, but also the aspects that other enterprises need to focus on when implementing fission marketing.

Deep user insightsIs the foundation of all successful fission marketing. The enterprise must deeply understand the needs, psychology, behavior habits and social characteristics of the target users. Pinduoduo’s accurate grasp of users in the sinking market, Manus’s deep understanding of the psychology of technology enthusiasts, Fliggy accurate insight into the consumption habits of young users are all important reasons for their success.

Clever mechanism design is the core competitiveness of fission marketing. A successful fission mechanism needs to find the best balance between user experience, communication effect and commercial value. This requires marketers to have a deep knowledge of psychology, rich experience in user experience design and a keen sense of business.

Strong product base it is the guarantee of the sustainable development of fission marketing. No matter how sophisticated the marketing strategy, if the product itself can not meet the needs of users, fission marketing will eventually fail. Pinduoduo’s supply chain advantages, Manus’s technological innovation and Fliggy service quality all provide a solid foundation for their marketing success.

The right Platform Ecology it provides communication channels and technical support for fission marketing. In the Chinese market, the importance of WeChat ecology is self-evident. Enterprises need to deeply understand the platform rules, smart use of platform resources, while avoiding the risk of violation.

5.2 The Development Trend of Sharing Fission Marketing

with the development of technology and changes in user behavior, sharing fission marketing is also evolving. The future development trend deserves our close attention.

Personalization and precision it will become an important development direction of fission marketing. With the development of big data and artificial intelligence technology, enterprises can more accurately identify user characteristics and design personalized fission strategies. The future fission marketing will no longer be a “one size fits all” model, but different fission paths will be designed for different user groups.

Cross-platform integrationWill become even more important. With the diversification of social media platforms, users’ attention is divided among different platforms. Companies need to design cross-platform fission strategies to create synergies on different platforms.

Content and entertainment will become the new trend of fission marketing. Users are becoming more immune to pure marketing messages, but remain interested in valuable content and interesting experiences. Future fission marketing will be more integrated into content creation and entertainment elements.

Compliance and standardization it will become an inevitable requirement for the development of the industry. As regulatory policies improve, fission marketing needs to find a balance between innovation and compliance. Companies need to establish a sound compliance system to ensure the legitimacy and sustainability of marketing activities.

5.3 Practice Guide for Implementing Fission Sharing Marketing

based on the analysis of the three cases and the judgment of the future trend, we can provide the following practical guidelines for enterprises to implement share fission marketing.

Step 1: In-depth user research . Enterprises need to gain an in-depth understanding of the characteristics of target users through questionnaires, user interviews, and data analysis. Focus on the user’s social behavior, sharing motivation, values and so on.

Step 2: Clear Goal Setting . Companies need to clarify the specific objectives of fission marketing, whether to acquire new users, enhance brand awareness, or promote product sales. Different goals require different strategy designs.

Step 3: Innovative Mechanism Design . Design innovative and attractive fission mechanisms based on user research and goal setting. Key elements such as incentive settings, participation thresholds, and communication paths need to be considered.

The fourth step: perfect technical support. Establish a sound technical system to support the smooth progress of fission activities. Including sharing function, data statistics, user management and other technical modules.

The fifth step: fine operation management . Fission marketing requires sophisticated operations management, including activity monitoring, user services, and problem handling. It is necessary to establish a professional operation team to ensure the smooth progress of the activities.

Step 6: Continuous optimization and improvement . Through data analysis and user feedback, the fission mechanism is continuously optimized to improve marketing effectiveness. It is necessary to establish a sound data analysis system and a rapid iteration mechanism.

5.4 risk prevention and compliance advice

in the process of implementing shared fission marketing, enterprises need to pay attention to prevent various risks and ensure the compliance and sustainability of marketing activities.

Legal Compliance Risk is the enterprise needs to focus on the problem. Enterprises need to have an in-depth understanding of relevant laws and regulations to ensure that marketing activities do not violate the Advertising Law, consumer protection law and other relevant provisions. It is recommended that enterprises establish a legal audit mechanism to review the compliance of marketing activities.

Platform Policy Risk nor can it be ignored. Each major social platform has its own rules and policies, and companies need to strictly abide by these rules to avoid being restricted or banned by the platform. It is recommended that enterprises maintain good communication with the platform and keep abreast of policy changes.

User Experience Risk may affect the brand image. Excessive marketing may cause user resentment, damage the brand image. Companies need to find a balance between marketing effectiveness and user experience to avoid over-marketing.

Data security riskThis is especially important in digital marketing. Enterprises need to establish a sound data security system to protect user privacy and prevent data leakage risks.

5.5 The profound impact of on the marketing industry

the rise of shared fission marketing has had a profound impact on the entire marketing industry. This impact is not only reflected in the changes in marketing strategies, but also in the transformation of marketing concepts.

Transition from outreach to participation is one of the most important changes. Traditional marketing is mainly about companies promoting product information to users, while fission marketing allows users to actively participate in the marketing process. This shift requires marketers to rethink user relationships, moving from “promoters” to “experience designers”.

The shift from one-way propagation to two-way interaction also worthy of attention. Fission marketing is not a simple information dissemination, but a multi-directional interaction between enterprises and users, users and users. This interactivity greatly improves the effectiveness of marketing and user engagement.

Shift from short-term effects to long-term relationships reflects the maturity of the marketing concept. Successful fission marketing can not only bring short-term user growth, but also establish long-term user relationships. This requires enterprises to pay more attention to user experience and value creation.

The shift from standardization to personalization reflects the role of technological progress in promoting marketing. With the development of big data and artificial intelligence technology, marketing is becoming more and more personalized and precise. This provides a new development space for fission marketing.

5.6 Conclusion: Embrace Change and Innovate the Future

As an important marketing strategy in the digital age, sharing fission marketing has been widely used in various industries. Through the in-depth analysis of the three classic cases of Pinduoduo, Manus and Feizhu, we can see that successful fission marketing requires profound user insight, ingenious mechanism design, strong product Foundation and appropriate platform ecology.

However, the marketing environment is constantly changing, user needs are constantly evolving, and technical means are constantly being updated. Enterprises can not simply copy successful cases, but need to design their own fission marketing strategies innovatively according to their own characteristics and market environment.

In the future development, sharing fission marketing will develop in the direction of more personalized, precise and content. Enterprises need to embrace these changes, continue to learn and innovate in order to maintain an advantage in the fierce market competition.

At the same time, enterprises also need to pay attention to prevent various risks and ensure the compliance and sustainability of marketing activities. Only under the premise of compliance, fission marketing can really play its value and contribute to the long-term development of enterprises.

The story of sharing fission marketing continues, and new cases continue to emerge. Let’s embrace change, innovate the future, and write a new chapter in the history of marketing together.

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